Media Campaigns
We identify your target audience, create compelling messaging that resonates and disseminate it to media outlets that cater to those audiences.
Placements
From album/single releases to special events and sponsorship collaborations, we get you placement coverage in print, broadcast and electronic media.
Promotional Materials
We create and distribute attention-grabbing press releases, advertising copy, and related material.
Branding & Imaging
Your brand is who you are! We can help you develop or change it from logos and photos to websites and social media.
Social Media Management
Let’s get social! Social media platforms are a very powerful way to promote your brand and let your fans know what is new in your world. From content creation to promotion (ads) we have you covered.
***We are offering the below packages at introductory prices for the remainder of 2023. Reach out today to set up a call to discuss which level is best for your brand.
Bronze Package
The Bronze package is a basic service designed to guarantee all GE contracted shows are pushed to social media channels in a timely manner to ensure the greatest turn out at shows and conform to venue expectations. This is especially important when working with venues who determine success by ticket sales and those shows with back-end deals.
Immediate updates to Bands in Town for each show contracted through GE.
Immediate FB event creation for each show contracted through GE – cohosting with other artists and venues.
Show updates to website (if manually done).
First month includes, bringing current all shows on calendar that have not already been added to BIT or FB events.
***Social media platforms supported: FaceBook and Instagram
Boosted posts (sponsorship dollars are to be paid by artist, credit card must be on file in Meta Suite).
Silver Package
The silver package takes your brand to the next level with the inclusion of social media and YouTube management. Under this partnership, artist will help carry the load by providing show video, still photos, candid shots, merch booth photos, etc., weekly to GE for use as content.
Deliverables:
Monthly social media calendar to be presented on the 15th of the current month for the following month. All edits need to be received within 7 days.
Show Marketing
Immediate updates to Bands in Town for each show contracted through GE.
Immediate FB event creation for each show contracted through GE - cohosting with other artists and venues.
GE-contracted show updates to website (if manually done).
First month, bringing current all GE-contracted shows on calendar that have not already been added to BIT or FB events.
Boosted posts (sponsorship dollars are to be paid by artist – credit card must be on file in Meta Suite).
Social Media Content Creation/Scheduling
Social media posts (3X per week) that work with the Facebook algorithm, not against it. Posts will include, “static” as well as “moving” (video) content.
Show promotion in accordance with GE marketing guidelines
Social Media content creation calendar to be submitted on the 15th of the month prior for review and edits.
Ad creation/geotargeting for sponsored posts (sponsorship dollars are to be paid by artist, credit card to be on file in Meta Suite).
Posts will be scheduled on a bi-weekly basis.
YouTube Management
Initial review of all content with recommendations of removals and additions based on what venues are looking for.
Gold Package
In addition to the benefits included in the basic and silver packages, the gold package includes the added benefit of additional social media posts, KPI reports and brand development. Under this partnership, artist will help carry the load by providing show video, still photos, candid shots, merch booth photos, etc., weekly to GE for use as content.
Deliverables
Monthly social media calendar to be presented on the 15th of the current month for the following month. All edits need to be received within 7 days.
Monthly KPI report
Show Marketing
Immediate updates to Bands in Town for each show contracted through GE.
Immediate FB event creation for each show contracted through GE – cohosting with other artists and venues.
GE-contracted show updates to website (if manually done).
First month, bringing current all GE-contracted shows on calendar that have not already been added to BIT or FB events.
Boosted posts (sponsorship dollars are to be paid by artist – credit card must be on file in Meta Suite).
Social Media Content Creation/Scheduling/Management
Social media posts (6X per week) that work with the Facebook algorithm, not against it. Posts will include, “static” as well as “moving” (video) content.
Show promotion in accordance with GE marketing guidelines
Social Media content creation calendar to be submitted on the 15th of the month prior for review and edits.
Ad creation/geotargeting for sponsored posts (sponsorship dollars are to be paid by artist– credit card must be on file in Meta Suite).
Posts will be scheduled on a bi-weekly basis.
Engagement will be monitored, and inquiries will be responded to in a timely manner.
Monthly KPI (key performance indicators) report
YouTube Management
Initial review of all content with recommendations of removals and additions based on what venues are looking for.
Monthly updates to account with new videos provided by artist.
Monthly review of fan-submitted content to ensure quality.
Brand Development
Existing brand asset integration including fonts, colors, themes. (provided by artist)
Platinum Package
The platinum package is a full-service program that includes a public relations component to further grow your brand and maximize exposure with industry media outlets (print, digital and broadcast). In addition, a sponsorship outreach piece is included. Under this partnership, artist will help carry the load by providing show video, still photos, candid shots, merch booth photos, etc., weekly to GE for use as content.
Deliverables
Monthly social media calendar to be presented on the 15th of the current month for the following month. All edits need to be received within 7 days.
Monthly KPI report
PR Deck (collection of all coverage achieved)
Show Marketing
Immediate updates to Bands in Town for each show contracted through GE.
Immediate FB event creation for each show contracted through GE – cohosting with other artists and venues.
GE-contracted show updates to website (if manually done).
First month, bringing current all GE-contracted shows on calendar that have not already been added to BIT or FB events.
Boosted posts (sponsorship dollars are to be paid by artist – credit card must be on file in Meta Suite).
Social Media Content Creation/Scheduling/Management/Reporting
Social media posts (6X per week) that work with the Facebook algorithm, not against it. Posts will include, “static” as well as “moving” (video) content.
Show promotion in accordance with GE marketing guidelines
Social Media content creation calendar to be submitted on the 15th of the month prior for review and edits.
Ad creation/geotargeting for sponsored posts (sponsorship dollars are to be paid by artist - credit card to be on file in Meta Suite).
Posts will be scheduled on a bi-weekly basis.
Engagement will be monitored, and inquiries will be responded to in a timely manner.
Monthly KPI (key performance indicators) report
Brand Development
Existing brand asset integration including fonts, colors, themes. (to be provided by artist)
Public Relations
Regional media target list creation
Quarterly press release creation to announce tour news, single releases, awards won, etc.
Press release distribution to GE’s National country music print/digital outlet database as well as regional outlets in the artist’s home city/state. Will include, print, digital and TV broadcast outlets.
Radio station support for those who wish to do radio tours.
Coverage collection.
Deck creation.
Sponsorships
Letter creation
·Active outreach to businesses across the state i.e., vehicle dealerships, corporate businesses within artist’s home area, etc.
Active outreach to industry retailers i.e., Cinch, Wrangler, etc.
Web Development
Monthly review and guidance to keep website fresh and current.
Package Add-ons
Special news press release writing/distribution
Public relations outreach to GE’s National country music print/digital outlet database as well as regional outlets in the artist’s home city/state. Will include, print, digital and TV broadcast outlets. No deck is included with this package. Reporting will be done on a monthly basis.
Graphic design projects.
Web development services - Quoted on project basis.
Brand conceptualization, design and implementation. Quoted on project basis.